Avoid the El Camino Trap of Targeting Your Members’ Customers
Should your association website have content speaking to your member’s customers?
As an example, if you’re an association of landscape professionals, should you write articles on lawn management or have a big button, “Find a Landscape Professional?”
The Magic Moment to Identify What Members Value
Imagine a member’s entire experience with your organization as a timeline.
What is the specific second on that timeline where you can find out the most about what they value?
Turning Around a Declining Association
“We totally appreciate you being our voice,” a member and laboratory leader told Michelle Hoad as she stood in the lobby of their hospital.
Three years into her tenure as CEO of MLPAO she had built a network of leaders like that one, increased membership by 35%, and delivered on her promise to “change everything.” It wasn’t easy though...
A Membership Director Transformed Their Offer Into a Compelling Pitch
Pam Williams is the VP of Membership for AMA Triangle, a large chapter of the American Marketing Association based out of North Carolina.
She consulted with us as part of a membership drive, looking for ways to make their digital strategy more effective.
Charles Max Wood On Running Virtual Conferences
"The hard part is actually doing everything else. So there's the marketing as far as getting the word out, letting people know... And then just getting speakers lined up is also a bunch of work."
Charles Max Wood has done more than 20 remote conferences over the past 6 years and shares what he's learned...