Transform Your Website Into a Member Generating Machine

Digital Strategy that will Ignite Your Recruitment Efforts, Boost Retention, and Generate Revenue for Your Association or Professional Society

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How It Works

Our process for helping
your association grow


Needs Assessment

Every association is different and has unique obstacles that are keeping you from achieving your aims. Your project will start with a short needs assessment where we review your situation and goals and discuss how we might help you.


Start Right Strategy

Start Right Strategy is a consultation that provides you with the research, planning, and analysis to remove risk from your project and set up future work for success. We collaborate with your team to structure the project and then assess your situation and provide expert guidance on how you can best achieve your goals, whether it’s building member engagement, creating an intuitive member experience, or improving your retention rate.


Project Kick Off

The project kick-off gets everyone on the same page for the work that what will be accomplished to achieve your goals. It aligns expectations for people on your team and ours and lays out the timeline and milestones for your project.



Our team laces up our shoes, throws on our capes, and goes to work. Typically, this will take place over several phases, with our project managers communicating regularly with you, providing updates, and performing reviews so that you’re always abreast of where your project is at.


Goal Review

After the project has been delivered and the celebrating has died down we return to the goals and metrics established in your Start Right Strategy. It’s time to evaluate what worked and how your situation has improved. We believe in doing work that matters and Goal Review is where we hold ourselves accountable for generating results for your association.

Who We Serve

Marketing &
Communication Managers

... love us because we help them create intuitive and seamless digital experiences for their members that make them “The Example” for other association marketers to learn from and emulate. They also delight in the clarity we bring in understanding member behavior and making sense of their data.


... love us because we help them to create compelling membership offers that communicate value and drive recruitment. They also love that we help them improve retention rates by building engagement and automating targeted life-cycle communications.

Directors and CEOs

... love us because we take a business approach to helping them grow their association. We use data, tests, and models to remove risk and identify what works to enable them to successfully execute their missions and overcome the challenges facing them from social media communities, alternative professional education, and evolving member needs.

As VP of Membership, I brought Blue Bridge in to review AMA Triangle's website and help us develop a strategy to meet our membership goals. They zeroed in on a key issue that will help not only our website, but our entire association. Their insights gave me hope because they demonstrated several methods to take content and resources we already have and focus them to drive recruitment and improve retention.

Pam Williams, VP of Membership AMA Triangle

Get More Members From Your Website, Starting Now

Have questions? Setup a call with us using the button below. It only takes a few minutes and we can help you quickly get an idea of whether we’re a good fit for your needs.

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