Digital Strategy That Drives Member Growth

Ignite Your Recruitment Efforts, Boost Retention, and Generate Revenue for Your Association or Professional Society

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Who We Serve

Marketing &
Communication Managers

... love us because we help them create intuitive and seamless digital experiences for their members that make them “The Example” for other association marketers to learn from and emulate. They also delight in the clarity we bring in understanding member behavior and making sense of their data.


... love us because we help them to create compelling membership offers that communicate value and drive recruitment. They also love that we help them improve retention rates by building engagement and automating targeted life-cycle communications.

Directors and CEOs

... love us because we take a business approach to helping them grow their association. We use data, tests, and models to remove risk and identify what works to enable them to successfully execute their missions and overcome the challenges facing them from social media communities, alternative professional education, and evolving member needs.


As VP of Membership, I brought Resurgent in to review AMA Triangle's website and help us develop a strategy to meet our membership goals. They zeroed in on a key issue that will help not only our website, but our entire association. Their insights gave me hope because they demonstrated several methods to take content and resources we already have and focus them to drive recruitment and improve retention.

Pam Williams, VP of Membership AMA Triangle


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