Membership Offer Design
- Are you capturing a low market share of available members?
- Not sure how to communicate your association's value to potential members?
Get insight that reveals what benefits drive member behavior and offers that persuade potential members to sign up. We'll apply Resurgent’s research based methodology to identify the types of members you have and why membership is valuable to them. The data gathered from this analysis will be used to create a compelling offer for each key member segment using the Member Magnet Framework. Additionally, you'll get the offers as member benefit pages designed for implementation with your specific AMS or CMS.
Scope: Remote engagement with 2-3 calls to gather information and share findings. Report presented at conclusion with models and copy for each member segment. Up to three “How To Say Why You Matter” workbooks included for key participants. Please note that creative recommendations will be provided, but this engagement is strategy and copywriting only with no design.
Price: $5,000 per membership segment, minimum of three offers created (for three segments.) Terms are 50% in advance, 50% on delivery, payable via credit card. On-site discovery available at expenses + $1,000 per day of travel.
Satisfaction guaranteed. Up to the full price is refundable if you feel the engagement doesn’t advance your understanding and communication of membership value.
Intuitive Architecture Blueprint
- Feel like your website is outdated or a mess?
- Is it cumbersome and difficult for members to navigate?
- Does it damage your member experience and their perception of your value?
Get a carefully considered plan of how to redesign your website so that it drives meaningful change for your association. We’ll establish clear priorities that identify and link your biggest obstacles and opportunities to specific changes to your website. You’ll learn how to balance the needs of members, visitors, and your team. You’ll gain a clear path to creating an intuitive experience that builds online engagement. You’ll also get insight on how to organize the website to improve new member recruitment and existing member retention.
Scope: Remote with 2 - 3 calls. Report presented at conclusion with recommendations and supporting data.
Price: $7,500. Terms are 50% in advance, 50% on delivery, payable via credit card. On-site discovery available at expenses + $1,000 per day of travel.
Satisfaction guaranteed. Up to the full price is refundable if you feel the engagement doesn’t provide a clear path to redesigning your website in a way that addresses your goals and constraints.
Single Issue Consulting
- Got a gnarly strategic problem you suspect that you can solve using technology?
- Need someone to make sense of your data and identify opportunities?
- Got a headache with your website that isn’t addressed here?
We can help bring clarity to problems with a unique mix of organizational problem solving, digital strategy, and technical know how. If you have a need that you don’t see addressed on this page, but think we might be able to help, let’s talk.
Scope: Dependent on situation. We’ll propose after a short conversation.
Pricing: Dependent on your needs, but likely in the $3,000 - $30,000 range.